Senses by the Bay

“Senses by the Bay” is an immersive exploration of San Francisco through the five senses. By capturing the city’s iconic fog, diverse soundscapes, and ocean rhythms, the project aims to evoke the city’s vibrant soul and spirit. A holistic approach, inspired by the ‘70s, connects sight to cosmic beginnings, sound to urban symphonies, taste and smell to cultural richness, and touch to human connection. The visual identity blends modern minimalism with foggy and vibrant palettes, mirroring San Francisco’s innovative yet soulful character.